Privacy Statement



Tom McDonald & Associates

Upper Main Street,


Co. Laois.


1.1. This Data Protection Policy sets out how Tom McDonald & Associates handle the personal; data of our Clients, Employees, Suppliers, Workers and other Third Parties.

1.2. You must read, understand and comply with this Data Protection Policy when processing personal data on our behalf and attend training on its requirements.

1.3. Personal data means information about an individual from which that person can be identified.

1.4. Sensitive personal data includes information revealing racial or ethnic origin, political opinions, religious or similar beliefs, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, as well as personal data relating to criminal offenses and convictions.

1.5. “Processing” means any activity that involves the use of personal data and includes obtaining, recording or holding the data, or carrying out any operation or set of operations on the data including organising, amending, retrieving, using, disclosing, erasing or destroying it.


2.1. Tom McDonald and the DPO are responsible for ensuring all staff comply with this Data Protection Policy and need to implement appropriate practises, processes, controls and training to ensure such compliance.

2.2. The Data Protection Officer (DPO), Marie Kiernan is responsible for overseeing this Data Protection Policy. Please contact the DPO with any questions about the operation of this Data Protection Policy or the General Data Protection Regulation (GDPR) or if you have any concerns that this Data Protection Policy is not being followed.


3.1. We believe in the following:

3.1.1. Records required for the protection of Clients and for effective and efficient running of the Office are maintained, are up to date and are accurate.

3.1.2. Clients have access to their records and information about them held by Tom McDonald and Associates, as well as opportunities to help maintain their personal records.

3.1.3. Individual records and Clients records are kept in a secure fashion, are up to date and in good order; and are constructed, maintained and used in accordance with the GDPR and other statutory requirements.

3.2. We adhere to the principles relating to processing of personal data set out in the GDPR which require personal data to be:

3.2.1. Processed lawfully, fairly and in transparent manner.

3.2.2. Collected only for specified, explicit and legitimate purposes.

3.2.3. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed.

3.2.4. Accurate and where necessary kept up to date.

3.2.5. Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed.

3.2.6. Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage.

3.2.7. Not transferred to another country without appropriate safeguards being in place.

3.2.8. Made available to data subjects who can exercise certain rights in relation to their personal data.

We are responsible for and must be able to demonstrate compliance with the data protection principles listed above.



4.1.1. Personal data must be processed lawfully, fairly and in a transparent manner in relation to the data subject.

4.1.2. You may only collect, process and share personal data fairly and lawfully and for specified purposes. The GDPR restricts our actions regarding personal data to specified lawful purposes.

The GDPR allows processing for specific purposes, for example:

4.1.3. the data subject has given consent;

4.1.4. to perform a contract with the data subject;

4.1.5. to meet our legal compliance obligations;

4.1.6. to protect the data subject’s vital interests; or

4.1.7. to pursue our legitimate interests, provided that those are not overridden by the interests, fundamental rights and freedoms of the data subject which require protection of personal data.


4.2.1. A data subject consents to their personal data being processed if they indicate clear agreement either by a statement or some positive act. Consent requires affirmative action, so silence, pre-ticked boxes or inactivity are unlikely to be sufficient. If consent is given in a document which deals with other matters, then the consent must be kept separate from those other matters.

4.2.2. Data subjects must be able to withdraw their consent with ease at any time and withdrawal must be promptly honoured. Consent may need to be refreshed if there is an intention to process personal data for a different and incomparable purpose which was not disclosed when the data subject first consented. Unless we can rely on another legal basis for processing, consent is usually required for processing sensitive personal data.

4.2.3. Please evidence any consents captured and keep records of all consents so that we can demonstrate compliance with consent requirement.


4.3.1. Whenever personal data is collected from data subjects, we must confirm in a Privacy Notice the identity of the data controller and the DPO, as well as how and why we will use, process, disclose, protect and retain that personal data.

4.3.2. Where personal data is collected directly, this information must be presented when the data subject first provides the personal data.

4.3.3. Where personal data is collected indirectly (e.g. from a third party or a publicly available source), the data subject must be provided with all information as soon as possible after collecting or receiving the data. Checks must also be made to ensure that the personal data was collected by the third party in accordance with the GDPR and on a basis which contemplates our proposed processing of it.


Personal data must be collected only for specified, explicit and legitimate purposes. It must not be further processed in any manner incompatible with those purposes.


Personal data must be adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed. You cannot process personal data for any reason unrelated to your job duties. You should not collect excessive data. You must ensure that when Personal Data is no longer needed for specified purposes, it is deleted or anonymised in accordance with our data retention guidelines.


Personal data must be accurate and, where necessary, kept up to date. It must be corrected or deleted without delay when inaccurate


Tom McDonald & Associates maintain retention policies and procedures to ensure that Personal Data is deleted after a reasonable time for the purposes for which it was being held, unless a law requires such data to be kept for a minimum time.



9.1.1. Personal data must be secured by appropriate technical and organisational measures against unauthorised or unlawful processing, and against accidental loss, destruction or damage.

9.1.2. We will develop, implement and maintain safeguards appropriate to our size, scope and business, our available resources, the amount of personal data that we own or maintain on behalf of others and identified risks.

9.1.3. You are responsible for protecting the personal data we hold. You must implement reasonable and appropriate security measures against unlawful or unauthorised processing of personal data and against the accidental loss of, or damage to, personal data. You must exercise particular care in protecting sensitive personal data from loss and unauthorised access, use or disclosure.

9.1.4. You must follow all procedures and technologies put in place to maintain the security of all personal data from the point of collection to the point of destruction. You may only transfer personal data to third-party service providers who agree to comply with the required policies and procedures and who agree to put adequate measures in place, as requested.

9.1.5. You must maintain data security by protecting the confidentiality, integrity and availability of the personal data.

9.2 Procedures

Staff should do the following:

9.2.1. Ensure that all files or written information of a confidential nature are stored in a secure manner in the office filing cabinet and are only accessed by staff who have a need and a right to access them.

9.2.2. Ensure that all files or written information of a confidential nature are not left out where they can be read by unauthorised staff or others.

9.2.3. Clients are aware of the files and can access them with a member of staff.

9.2.4. Ensure that all records and notes, including SAN, Terms of Engagement, PSA and Standard Terms of Business etc. are signed and Dated.

9.2.5. Check regularly on the accuracy of data being entered into files and computers.

9.2.6. Where applicable always use the passwords provided to access the computer system, and not abuse them by passing them in to people who should not have them.

9.2.7. Use computer screen blanking to ensure that personal data is not left on screen when not in use.

9.2.8. All paper containing client’s information will be shredded as needed in Tom McDonald & Associates Office.


We have put in place procedures to deal with any suspected personal data breach. If you know or suspect that a personal data breach has occurred, do not attempt to investigate the matter yourself. Immediately contact the DPO Marie Kiernan. You should preserve all evidence relating to the potential personal data breach.

Type of record Retention period
Application forms/interview notes for unsuccessful candidates 7 months after position filled
Documentation proving right to work in Ireland 2 years after contract ends
Parental leave 2 years after contract ends
Pensioners' records 12 years after benefit ends
Disciplinary and working time 7 years after contract ends
Redundancy details Seven years from date of redundancy
Workplace accidents 3 after date of last entry. There are specific rules on recording incidents involving hazardous substances
Pay data 3 years after the end of the tax year they relate to
Retirement benefits schemes - notifiable events, e.g. relating to incapacity 3 years from the end of the scheme year in which the event took place
Safeguarding investigations 7 years after contract ends
Service user agreement 7 years after contract ends
Service user financial information 7 years after contract ends
Service user care records 7 years after contract ends
Third party contracts 7 years after contract ends
Digital Data/Back up Automatically Erased after Retention Period
GP records 10 years after contract ends



10.1. The GDPR restricts data transfers to countries outside the European Economic Area (EEA) in order to ensure that the level of data protection afforded to individuals by the GDPR is not undermined.

10.2. You transfer personal data originating in one country across borders when you transmit, send, view or access that data in or to a different country.

10.3. You may only transfer personal data outside the EEA if one of the following conditions


10.3.1 the European Commission has issued a decision confirming that the country to which we transfer the personal data ensures an adequate level of protection for the data subjects’ rights and freedoms;

10.3.2 appropriate safeguards are in place such as binding corporate rules (BCRs), standard contractual clauses approved by the European Commission, an approved code of conduct or a certification mechanism, a copy of which can be obtained from the DPO;

10.3.3 the data subject has provided consent to the proposed transfer after being informed of any potential risks; or

10.3.4 the transfer is necessary for one of the other reasons set out in the GDPR including the performance of a contract between us and the data subject, reasons of public interest, to establish, exercise or defend legal claims or to protect the vital interests of the data subject where the data subject is physically or legally incapable of giving consent and, in some limited cases, for our legitimate interest.


11.1 Data subjects have the right to:

11.1.1. withdraw consent to processing at any time;

11.1.2. receive certain information about the data controller’s processing activities;

11.1.3. request access to their personal data that we hold;

11.1.4. prevent our use of their personal data for direct marketing purposes;

11.1.5. ask us to erase personal data if it is no longer necessary in relation to the purposes for which it was collected or processed or to rectify inaccurate data or to complete incomplete data;

11.1.6. restrict processing in specific circumstances;

11.1.7. challenge processing which has been justified on the basis of our legitimate interests or in the public interest;

11.1.8. request a copy of an agreement under which personal data is transferred outside of the EEA;

11.1.9. object to decisions based solely on automated processing;

11.1.10. prevent processing that is likely to cause damage or distress to the data subject or anyone else;

11.1.11. be notified of a personal data breach which is likely to result in high risk to their rights and freedoms;

11.1.12. make a complaint to the Information Commissioner’s Office; and

11.1.13. in limited circumstances, receive or ask for their personal data to be transferred to a third party in a structured, commonly used and machine-readable format.

11.2. You must verify the identity of an individual requesting data under any of the rights listed above (do not allow third parties to persuade you into disclosing personal data without proper authorisation).

11.3. You must immediately forward any data subject request you receive to the DPO.


12.1. You must undergo all mandatory data privacy related training.

12.2. You must regularly review all the systems and processes under your control to ensure that they comply with this Data Protection Policy and check that adequate governance controls and resources are in place to ensure proper use and protection of personal data.


13.1. We are subject to certain rules and privacy laws when marketing to our customers.

13.2. For example, a data subject’s prior consent is required for electronic direct marketing (such as by email, text or automated calls). The limited exception for existing customers known as “soft opt in” allows organisations to send marketing texts or emails if they have obtained contact details in the course of a sale to that person, they are marketing similar products or services, and they gave the person an opportunity to opt out of marketing when first collecting the details and in every subsequent message.

13.3. The right to object to direct marketing must be explicitly offered to the data subject in an intelligible manner so that it is clearly distinguishable from other information.

13.4. A data subject’s objection to direct marketing must be promptly honoured. If a customer opts out at any time, their details should be suppressed as soon as possible. Suppression involves retaining just enough information to ensure that marketing preferences are respected in the future.


14.1. Generally, we are not allowed to share personal data with third parties unless certain safeguards and contractual arrangements have been put in place.

14.2. You may only share the personal data we hold with another employee, agent or representative of Tom McDonald & Associates, if the recipient has a job-related need to know the information and the transfer complies with any applicable cross-border transfer restrictions.

14.3. You may only share the personal data we hold with third parties, such as our service providers if:

14.3.1. they have a need to know the information for the purposes of providing the contracted services;

14.3.2. sharing the personal data complies with the Privacy Notice provided to the data subject and, if required, the data subject’s consent has been obtained;

14.3.3. the third party has agreed to comply with the required data security standards, policies and procedures and put adequate security measures in place;

14.3.4. the transfer complies with any applicable cross-border transfer restrictions; and

14.3.5. a fully executed written contract that contains GDPR-compliant third-party clauses has been obtained.

Tom McDonald

B.Agr.Sc. MSCSI MRICS MSIF MCIArb. Dip Arb. Law Dip EIA.

Auctioneer, Valuer & Chartered Surveyor

RICS Registered Valuer